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Workexe

SEO Audit Checklist

A printable 120-point checklist covering technical, on-page, and off-page SEO. Use it as a one-shot audit or as a recurring quarterly review.

January 11, 20252 min read
Table of Contents

SEO Audit Checklist

Checklist structure

120 items split across 4 sections, scored from 0-3. Total possible score: 360. Anything under 240 means you have meaningful work to do.

  • Technical SEO: 40 items (crawl, index, render, Core Web Vitals)
  • On-page SEO: 35 items (titles, meta, headings, schema, internal links)
  • Off-page SEO: 25 items (backlinks, brand mentions, E-E-A-T signals)
  • Content quality: 20 items (depth, freshness, intent match, originality)

How to use it

Print the PDF or duplicate the Google Sheet. Score each item 0-3 based on the criteria in the right-hand column. Item-level notes column captures owner and due date.

  • 0 = not done or broken
  • 1 = partially done, needs work
  • 2 = done but could be improved
  • 3 = best-in-class, no action needed

Auto-fill from Workexe

Connect your Workexe project and 60% of items auto-populate from Site Audit, Position Tracking, and Backlink Audit. Manual items are flagged with a 👤 icon.

  • Technical items pull from latest crawl (within 7 days)
  • Backlink items pull from Backlink Audit module
  • Content items require manual review for nuance
  • Re-run anytime, deltas highlighted in yellow

Scoring benchmarks

We tested the checklist against 500 real websites. Use these benchmarks to calibrate expectations.

  • 300-360: Top 5% (enterprise SEO programs)
  • 240-299: Healthy (most growing brands)
  • 180-239: Below average (clear opportunities)
  • Under 180: Needs immediate action across multiple areas

Typical audit timeline

A first-time full audit takes 4-8 hours for a 100-page site, 12-20 hours for a 1000+ page site. Recurring quarterly audits using the same checklist take 2-3 hours once you have a baseline.

seo audit checklist setup
  1. 1
    Open Project

    Launch the seo audit checklist module from your project panel.

  2. 2
    Connect Sources

    Add GSC, GA4 and any required CSV imports.

  3. 3
    Set Scope

    Choose location, language, device and alert thresholds.

  4. 4
    Validate

    Confirm the first scan against a known page or query.

Frequently Asked Questions

Is this checklist Google-specific?
Mostly yes, since Google holds 90%+ market share globally. Items related to schema, Core Web Vitals, and E-E-A-T transfer 1:1 to Bing. Russian/Chinese markets need Yandex/Baidu-specific additions not included here.
How is this different from a Site Audit report?
Site Audit is automated and quantitative (errors, warnings, scores). The checklist is qualitative and strategic, covering judgment calls Site Audit can't make (intent match, content depth, brand authority signals).
Can I customise the scoring weights?
Yes. Both the Google Sheet and Notion versions let you adjust the multiplier per section. Default is equal weighting, which works for most B2B and B2C sites.
Do you have an Enterprise version?
Yes. The Enterprise variant adds 80 items covering international SEO (hreflang, geotargeting), large-scale migrations, log file analysis, and JavaScript rendering audits. Available to Agency and Enterprise plans.